Tuesday, July 10, 2012

The reinvention of runaway shows

What is it?

Finally we are no longer excluded from the fashion week my dears!

Now designers welcome the “intrusion” backstage and are the first to tweet out first looks. Oscar de la Renta for his Spring 2012 collection live on his Tumblr and live show on Pinterest. Burberry, a brand that has become the leading example when it comes to digital and fashion, hired photographer Mike Kus to present its Instagram followers with a real time photo during its September London runway shows, while it tweeted animated Gifs of backstage scenes and first looks.....

In the front row now the stars are the blogger, direct line with the market.... finally the fashion isn't longer for elite... Must be dreaming!

I want to say with this post that the fashion is not so away and we must help each of us!!!!

Bryan Boy

Susie Lau 

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